I believe fashion and expression is very important and it is an integral part of my business. One of my favourite things about being a fashion designer is helping people to achieve this. When you look good, people notice. As individuals we are the biggest critics of ourselves. Determining which style suits us gives us more self confidence and a firm belief in whom we really are. We all like to look and feel good and we can achieve this largely through fashion. Looking great improves our feeling of general well being and personality.